Mel Foster Co. Website Recognized for Excellence

Mel Foster Co.  has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global community of more than 565 high quality independent real estate firms in 65 countries. The certification was presented in recognition of excellence in website design, content and functionality.

Mel Foster Co.’s’s website, www.melfosterco.com, received high marks in a variety of critical areas relating to website performance, including usability, design, content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by Leading Real Estate Companies of the World® to review the websites of participating members.

The specific measurements for the WQC are updated each year to reflect the most current online marketing strategies, as well as evolving consumer preferences. Companies must be re-certified every two years to maintain the certification.

“The 135 companies that earned the WQC this year offer consumers engaging websites with effective design, deep local content and the most current information on homes, not only in their local markets, but also around the world. We are delighted to recognize them for offering a superior online experience for consumers and supporting them further with exceptional customer support,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor.

“We know local consumers have a choice when searching for a buying or listing agent.  We want to continue to offer the best tools in the market to be the top resource for buyers and sellers and to help our agents stay competitive.  Mel Foster Co. feels it is essential to invest heavily in digital marketing platforms and we are pleased that our efforts have been recognized with this international award,” said Lynsey Engels, president real estate brokerage of Mel Foster Co.

Mel Foster Co. is the Quad Cities and surrounding area’s representative of LeadingRE (www.LeadingRE.com). With a global membership that spans six continents, LeadingRE connects more than 565 firms and 130,000 sales associates who produce over 1.1 million real estate transactions each year. As a member of LeadingRE, Mel Foster Co. provides a quality real estate experience, global marketing reach and access to top real estate professionals in virtually any market worldwide.

For more information about Mel Foster Co., please visit www.melfosterco.com.

Mel Foster Co.’s Boland Speaks at Global Real Estate Event

Deb Boland, Director of Relocation with Mel Foster Co., was a speaker at the Leading Real Estate Companies of the World® Annual Conference, held January 31-February 2 at Wynn Las Vegas. The conference was part of the Leading Real Estate Companies of the World® (LeadingRE) Conference Week, a series of educational and networking events that attracted an elite audience of nearly 3,000 real estate professionals from 24 countries.

The conference was open only to brokers, managers and relocation professionals affiliated with LeadingRE, an invitation-only network of the highest quality independent real estate companies. Attendees explored how to leverage the trends driving the real estate market, including the economic landscape, home technology and design, and consumer preferences.

Boland presented information on Leading RE’s Military on the Move®, sharing insights on how active duty and retired military personnel, wounded warriors, or active career policy and firefighters can earn a rebate when buying or selling a home.  She also provided how Mel Foster Co. Relocation has implemented the program to provide the agents the information needed to be successful with the program.

“To be able to share thoughts and processes with our colleagues who have the same goals is important as it helps us grow and enhance our relocation systems for our clients,” said Boland.  Being with some of the best relocation leaders in the industry helps create an engaging atmosphere.”

Boland was among a notable line-up of speakers, which included keynote speakers such as two-time World Series Champion, former Chicago Cubs player and first runner-up on ABC’s Dancing with the Stars David Ross; award-winning journalist and noted host of On Second Thought for Georgia Public Broadcasting Celeste Headlee; renowned real estate speaker and author Darryl Davis and LeadingRE Chief Economist Dr. Marci Rossell. Additional thought leaders from across the industry were on hand to address a variety of timely topics, with a focus on ways to best meet the needs of today’s home buyers and sellers.

One of the things that sets our conference apart is the generous spirit of collaboration among our members,” said Pam O’Connor, president/CEO of LeadingRE. “The speakers who share their professional strategies and insights to support the success of fellow members help ensure our sessions are timely and impactful, as we respond to market trends and strive to offer the very best service to consumers around the world.”

Mel Foster Co. is a multi-generational, family owned business and specializes in residential and commercial real estate sales and offers a wide range of services including new construction, relocations, farm and land sales, land development, senior services, career development and insurance.

Mel Foster Co. is the Quad Cities and surrounding area representative of LeadingRE (www.LeadingRE.com). With a global membership that spans six continents, LeadingRE connects more than 565 firms and 130,000 sales associates who produce over 1.1 million real estate transactions each year. As a member of LeadingRE, Mel Foster Co. provides a quality real estate experience, global marketing reach and access to top real estate professionals in virtually any market worldwide.

For more information about Mel Foster Co., please visit www.melfosterco.com

Looking For a Seasonal Home or Relocating? Relocation Specialists are Here to Help!

Thinking of a second home?

If you’re considering finding a winter home or moving permanently, start your search with a Mel Foster Co. relocation specialist. Find a property in the U.S. or take your search worldwide with our global connections.

Mel Foster Co. has experience helping families relocate outside of the Quad Cities to anywhere in the world. Our relocation specialists provide multiple services at no additional cost to you. Mel Foster Co. is a proud member of Leading Real Estate Companies of the World®, the premier national relocation network. They’ll also be able to connect you with another agent in your desired location to help with your home search.

A relocation specialist can provide cost of living comparisons, including state withholding tax rates. If you’re moving with family, they’ll also be able to provide a list of schools in the area and schedule a school visit. During your home search, a relocation specialist will also assist with finding temporary housing until you find your new home.

Whether you’re looking for a snowbird lifestyle or a permanent relocation, Mel Foster Co. will be able to help you find a home to meet your needs. Get started with relo today.

Start A New Winter Tradition.

Start a new winter tradition.
Start a new winter tradition.

Are you a snowbird? Do you “fly south” for the winter? Why continue to rent, especially if you find yourself returning to the same place year after year. Try using Mel Foster Co.’s free relocation services to help you find and purchase a second home in your favorite winter destination. Our vast network of contacts will help you find an agent wherever you spend your winter.

Here are just a few things that we offer:

  • Help you find an agent in another state
  • Provide cost of living comparisons
  • Help you find a mortgage company

While you’re basking in the sun in your winter get-away town, thoroughly survey your favorite neighborhoods. How’s the traffic when the population is at its winter peak? Are stores or restaurants more crowded at certain times of the day? This information will give you an idea of what to expect during winters to come.

Ask your agent about renting out your winter home in the months that you’re away to generate more disposable income. If you pick the right property, it may pay for itself.

Contact a relocation specialist and start making connections in your winter community.

Staging Secrets To Get Top Dollar Offers.

Most sellers have tunnel vision when it comes to getting their home ready for sale. It’s important to view your home as a potential buyer would. That paint chip you hardly notice or that collection of family photos running all the way up your staircase will jump out as negatives to buyers. To get top dollar, focus on making your home appealing to potential buyers, instead of appealing to yourself.

Start by removing any clutter around the house. This will help buyers envision themselves living in your home. Although less is more, it is still important to leave the essentials in your rooms. This will give a frame of reference for how much space really is in the room and how furniture can be placed. If the room is completely empty, it may appear to be smaller than it really is. Also, remove anything that is personal in the house such as family photos, religious symbols and everything on the refrigerator.

Next you should focus on all of the things you may have ignored for the past few months. Does your front door have some paint chips? How about that leaky faucet? Quick fixes can get you higher offers.

If you have walls that are painted bright colors, or may come off as taste-specific, consider getting a fresh can of a neutral color and diffuse the bold walls. Although your child may love her fuchsia walls, someone who is just moving in would most likely appreciate a more neutral color. Taking the time to paint the room is an important step when trying to stage the home because it lets someone else see a blank canvas that they can paint their dreams on.

Mel Foster Co. has several agents who are certified in the staging of your property to attract potential buyers. Accredited Staging Professionals® (ASP) are highly skilled and certified in creating just the right atmosphere that will appeal to all five senses of every buyer.

Top Dollar Staging Secrets
Top Dollar Staging Secrets

Mel Foster Co. Nominated for Performance Awards

Mel Foster Co Relocation Nominated for Leading RE AwardsLynsey Engels, President, Real Estate Brokerage at Mel Foster Co. Inc. is pleased to announce that their Relocation Division, lead by Deb Boland, has been nominated by Leading Real Estate Companies of the World® for five  2013 Awards.  Mel Foster Co. is one of five real estate companies nominated for these awards in their size category. The five Awards of Excellence nominations include:

  • Equivalent Closing Sales Production – determined by the number of closings with the average sales price for 2013
  • Outgoing Sales Production – determined by the number of outgoing closings
  • Outgoing Referral Production – determined by the number of outgoing referrals
  • Incoming Conversion Rate – determined by the number of incoming closings with the number of incoming referrals
  • Crown of Excellence – awarded to the member with the highest points total earned from performance ranking within their company-sized categoryThe awards will be presented during the Annual Performance Awards Dinner and Ceremony in Las Vegas later this month. For the past 19 years, Mel Foster Co.’s Relocation Division has been nominated for an award from Leading Real Estate Companies of the World®.

Leading Real Estate Companies of the World® is a global network of over 500 premier real estate firms.  Leading RE is comprised of select independent real estate companies who set the standard of quality service, while generating a highest volume of referral, relocation, and real estate business opportunities for its members.  Mel Foster Co. has been with the prestigious affiliation for 20 years.

Mel Foster Co. Announces New Residential Website

Mel Foster Co. launched a new website at www.melfosterco.com that gives users more search options and promotes the communities that Mel Foster Co. serves.  Over 90% of buyers search for a home online and the newly developed website offers buyers additional tools to streamline their search and easily pinpoint a desired neighborhood.

Demonstrating its commitment to innovation, Mel Foster Co. is utilizing the latest technology available in the real estate Industry. Potential buyers visiting melfosterco.com have access to a wealth of search tools to find their next home, including Market Watch, a report that shows current prices, listings and trends in any geographic area.  Market Watch is a useful tool for those relocating to the Quad Cities and those buying or selling locally who want a snapshot of homes for sale, average list price and new listings within the last 30 days. By merging property, school and community information with statistics, including price changes and time on the market, this new online tool displays an interactive map for the user to customize their geographic area. This map feature is simple and easy to navigate and includes a large amount of data specific to a selected address or neighborhood. In other markets where this technology is utilized, users have shown much higher rates of interactivity and satisfaction when researching their local real estate market, leading to a better buying and selling experience.

Mel Foster Co. continues to offer agent specific websites that inherit the core functionality available on the main company site. Agents can leverage the web tools to assist clients and potential buyers while promoting their professional experiences and unique real estate sales capabilities. The company site, melfosterco.com, is mobile friendly, as are the agent specific websites.

Mel Foster Co. selected Reliance Network, one of the largest suppliers of enterprise-level real estate sites in the country, to program the website and bring the advanced features buyers and sellers expect from a robust website to the Quad City market.

Tips For A Smooth Move

Mel Foster Co.’s relocation specialists have helped thousands of families relocate to the Quad Cities. Our award-winning staff offers a variety of relocation and real estate services. There is so much to think about and do when planning a move and we can help!

Once you’ve found a home in your new community and set a closing date, contact a mover. Your Mel Foster relocation specialist can help you find moving companies. It’s never too soon to start sorting through your closets and storage areas and determining what you need to keep, donate or throw away.

As you pack up your photos, take a look at your furniture and decide if you need to sell pieces or purchase additional items for your new home. Measure your furniture and consider if it will fit into the floor plan at your new home.

Start a moving paperwork file and find new providers in your community or transfer your records. Be sure to find a new bank, doctor, dentist and vet. Research clubs or civic organizations in your new town and contact the local church to let them know you’re relocating.

About a month prior to your move, check these items off your list:

  • Change your address with the post office and IRS.
  • Forward magazines and newspapers to your new address.
  • Contact utility companies in both your old and new location.
  • Make travel arrangements.
  • Contact your insurance agent in both your old and new location.

With a little planning and help from Mel Foster Co.’s relocation specialists, your next move can be an exciting adventure!

Five Smooth Moves

Summer is the season for moving and your kids probably don’t want to leave their friends at the height of their summer vacation. But settling into your new home before the school year begins will help your kids make a smoother transition.

Follow these five tips to make moving easier on your kids and you:

1. Communicate. Let kids know what is happening now and what will happen next. Stay positive and repeat often the advantages of moving.

2. Introduce your child to their new community online and show them as much as you can about their new neighborhood, school, parks and home. If your new city is close, make an event of driving there and spending time exploring as a family.

3. Keep to a normal routine as much as possible. This will help the kids feel secure and safe.

4. Keep children occupied by letting them pack a box or two of their special things. Give them input on a new paint color and décor for their new bedroom.

5. Most kids will want to take part in busy moving day activities, and you should allow them to do so. Your preparedness will go a long way in reassuring your children that their needs are being considered, even while big changes are happening around them.

Need more help making the move smooth for your family? Mel Foster Co. Relocation has children in mind with special customized kits for your children whatever their age. Request your free kit at relocation@melfosterco.com.

Relocation Directors Council®

Lynsey Engels, President of the Real Estate Brokerage Division at Mel Foster Co. Inc., is pleased to announce that their Director of Residential & Corporate Relocation, Deb Boland, attended the Relocation Directors Council®  (RCD)’s annual Spring Event.

This year’s conference theme was “In Charge of Change Defining Our Future” and held in San Diego, California in May.

Over 120 relocation professionals from across the country gathered to participate in continued educational training, as well as networking with top industry leaders.  Panelists from Relocation Management Companies and RDC’s Advisory Councils addressed today’s topics pertinent to those who manage mobility, domestically and globally.


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