How To Prepare A Home To Sell

How To Prepare A Home To Sell

Get organized to make the most of your time preparing your home for sale. Prioritize tasks that establish a straightforward method to the madness and will get buyers’ attention.

Contact a Mel Foster Co. Agent

Rely on a Mel Foster Co. agent to help identify projects that will ready your home to impress and get it on the market. Take advantage of your agent’s market experience to help ensure the asking price is right from the start. Then let Mel Foster Co.’s network promote your property and find you prospective buyers.

Identify Repairs

Nearly every home requires some repairs before going on the market. Tackle repair projects that impact daily life, like replacing the sump pump, or present a danger to the house, like correcting the issue with the electrical box. Fix the wobbly front door handle and replace the sliding door to the patio that no longer closes smoothly. 

Declutter And Clean

Purge your excess items by donating to your local charity so your home is clutter-free during showings. Make your home feel spacious, even if it means renting a storage unit until you move. And deep clean the house both inside and out. First impressions of your yard and the path leading to the front door should offer a welcoming vibe. 

Take An Inventory For Insurance

As you sift through your belongings, inventory the valuable items. Now is the time to revisit your insurance coverage and consider updating your home insurance policy to keep your property value current. Mel Foster Insurance can provide you with a no obligations quote so you know you’re covered.

Set The Stage

Make your house feel like a home and think about keeping it staged for showings. Staged homes see a 5-15% return on investment when professionally staged as opposed to homes not staged, according to the National Association of Realtors (NAR).

Find more selling tips for homeowners.

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Mel Foster Co. Website Recognized for Excellence

Mel Foster Co. has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global community of 550 high quality real estate firms in 70 countries. The certification was presented in recognition of excellence in website design, content and functionality.

Mel Foster Co.’s website, melfosterco.com, received high marks in a variety of critical areas relating to website performance, including usability, design, content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by Leading Real Estate Companies of the World® to review the websites of participating members.

The specific measurements for the WQC are updated each year to reflect the most current online marketing strategies, as well as evolving consumer preferences. Companies must be re-certified every two years to maintain the certification.

“We are pleased to recognize the 94 companies that earned the WQC this year. These firms offer consumers valuable resources relating to home buying and selling through well-designed websites with current housing information. They also provide a unique level of local market insights and the first-hand community information that only local market leaders can deliver,” said Leading Real Estate Companies of the World® President/CEO Paul Boomsma.

“We know local consumers have a choice when searching for a buying or listing agent.  We want to continue to offer the best tools in the market to be the top resource for buyers and sellers and to help our agents stay competitive.  Mel Foster Co. feels it is essential to invest heavily in digital marketing platforms and we are pleased that our efforts have been recognized with this international award,” said Lynsey Engels, President Real Estate Brokerage of Mel Foster Co.

Mel Foster Co. is the Quad Cities and surrounding areas representative of LeadingRE (www.LeadingRE.com). With a global membership that spans six continents, LeadingRE connects more than 550 firms and 136,000 sales associates who produce over 1.2 million real estate transactions each year. As a member of LeadingRE, Mel Foster Co. provides a quality real estate experience, global marketing reach and access to top real estate professionals in virtually any market worldwide.

For more information about Mel Foster Co., please visit melfosterco.com.

Mel Foster Co. logo with Buy Build Sell Insure tag line

Mel Foster Co. Celebrates 2022 Achievements

Mel Foster Co. celebrated 2022 at its annual awards event on January 26, 2023. Lynsey Engels, president of real estate brokerage, Marc Engels, president of Mel Foster Insurance, and Rob Fick, president and CEO, collectively honored 109 award winners for their 2022 achievements and released the company’s year-end results.

Mel Foster Insurance, a locally owned and operated independent insurance agency, had another successful year in a challenging insurance market. With insurance rates rising across the region, the agency was able to capitalize on their numerous financially stable insurance company partners to bring insurance solutions to clients. Agency President Marc Engels commented, “The insurance industry continues to see record catastrophic weather events, nuclear liability verdicts, and unprecedented social inflation, affecting premiums for all insurance consumers. Our people and our long-term relationships in the insurance marketplace make us uniquely positioned to find competitive rates while providing professional and local service.”

In an evolving insurance market, the commercial property and casualty department experienced year-over-year growth of 8.9%. Overall, the insurance division saw increased revenue of 6%, and direct written premium was up 5.9%. Mr. Engels said, “I am proud of our entire team for the outstanding service provided throughout the year, which allowed us to retain 98% of our clients in 2022! We appreciate the confidence clients have in us as we recognize we would not be here without their continued business.”  

“In 2023, we will continue to make financial investments in training and professional development for our employees. We will work diligently to be a trusted independent agency in the Quad Cities region that delivers a great insurance experience,” said Mr. Engels.  

As one of the largest land developers in the Quad Cities and surrounding areas, Mel Foster Co. sold 24 residential lots in six subdivisions in 2022. To keep up with the demand, the company has 103 developed residential lots available in inventory for home buyers wishing to build their dream home. In addition to the already developed residential lots, Mel Foster Co. has four additional subdivisions final platted and ready to be developed.  Mel Foster Co. residential agents sold 69 new construction homes or condos in 2022 and the average new construction sales price in 2022 was $455,994, up from $452,734 last year.

Mel Foster Commercial Real Estate Services, led by Thad DenHartog, had over $75 million in commercial real estate sales, down 8.7% from last year. Two of the company’s commercial brokers ranked in the top 10 of the Quad Cities Commercial MLS. Ms. Engels said, “Even with the changing marketplace, the Quad Cities commercial real estate industry saw an increase in interest from outside investors. Despite rising inflation, fears of a recession and supply chain disruptions, the demand for industrial space was still high.”

Nationally and locally, residential real estate continued to experience a lack of inventory and rising interest rates sidelined some buyers and sellers in the year’s second half. Mel Foster Co. had a 5% decline in volume from 2021. The average sales price for the company was up 9.57% from 2022 at $213,588, and the number of days on the market dropped to 27 compared to 37 in 2021.

Ms. Engels stated, “The first half of the year was similar to 2021. Buyers experienced strong home prices, limited inventory, and a relatively fast-moving environment. As interest rates increased, inflation skyrocketed, and inventory remained tight, the market changed in the last half of the year. Our agents still successfully closed deals with those challenges.” On average, Mel Foster Co.’s agents closed 13.5 transactions (buy or sell) in 2022, which is higher than the national average according to the National Association of REALTORS® (NAR).

Across the eight residential office locations within Mel Foster Co., the company had a combined 11 agents in the top 10 of their respective residential MLS. Ten agents were named on RealTrends America’s Best Real Estate Professionals list, which honors the finest real estate agents from across the country.

The website, MelFosterCo.com was named one of the leading real estate websites in the nation. The website was recognized for its community section by the real estate industry publication RealTrends Website Rankings, which highlights the top real estate websites across the country in six total categories in an annual brokerage website ranking. A team of technical experts specializing in website design, structure, and functionality analyzes the sites. Mel Foster Co. earned the 2022 Top Workplaces in the USA and Top Workplaces in Iowa, a partnership with The Des Moines Register and Energage.

Fick welcomed 17 new agents/staff and congratulated five other agents/staff on their retirements during the awards. Twenty-two agents were recognized for volunteering on real estate association committees or boards at the local, state, or national level. Forty-one agents and staff were thanked for their years of service with the company, totaling 660 years of combined service. Across all three company divisions, the median years of service among staff/agents is 13.5 years. This number is nearly double what other companies experience, according to NAR. Fick commented, “Our years of service marker indicates that our agents, producers, and staff have collectively created a culture that I am proud of.  We invest in new technology and new products to help our agents and producers find success at Mel Foster Co. We are always seeking talented professionals to join our team.”

Throughout its 100-year history, Mel Foster Co. has prioritized giving back to the communities it serves.

Mel Foster Co. continued its Think.Buy.Be.Local campaign in 2022. In support of this initiative, the company raised money to support local families by participating in the River Bend Foodbank Community Hunger Drive. Mel Foster Co. supported multiple families in need over the holidays, made and delivered baskets to seniors, partnered with WQAD for a school supply drive, held a blood drive with ImpactLIfe, donated to Quad City Animal Welfare Center through a partnership with WHBF, and collected toys and money for Toys for Tots. Mel Foster Co. agents and staff supported over 160 local businesses during Small Business Week, a 62% increase from last year. The company partnered with local breweries and coffee shops in its communities by providing its agents and staff with branded Mel Foster Co. growlers for a complimentary fill on the company at those establishments. The company is also the three-peat defending champion of the Quad-City Times Bix 7 Brady Street Corporate Sponsor Challenge. Ms. Engels stated, “It’s a privilege to work with our staff and agents with opportunities to give back and support local businesses.”

Engels closed the awards by thanking the agents and staff for their continued perseverance, loyalty, and commitment to clients. “We don’t know what challenges 2023 will bring, but our dedicated professionals will be ready to serve our communities.”

For a complete list of award winners, visit https://www.melfosterco.com/agent-achievements

Think Buy Be Local with Mel Foster Co.

Small Business Week Success

As a company with a long history of giving back to the communities they serve, Mel Foster Co. is proud to announce the results of its Think.Buy.Be.Local Small Business week challenge.  Each year, Mel Foster Co. agents and staff are encouraged to support local businesses in the neighborhoods where they live, work, and play during Small Business Saturday.  For 2022, Mel Foster Co. extended Small Business Saturday into a weeklong event to allow more visits to more local businesses.

To help promote the small businesses they love, the agents and staff snapped a photo of themselves shopping, posted to Facebook and tagged the local business and Mel Foster Co.  To encourage participation and further support local businesses, Mel Foster Co. purchased gift cards from local businesses and the agent/staff member shopping and taking photos was entered into a company drawing for each posted photo.

To further help small businesses and add some fun for the company’s agents and staff, Mel Foster Co. provided each person with a custom Mel Foster Co. growler to fill with their beverage of choice from participating businesses. Thirteen local businesses from the Quad Cities and surrounding area joined in by providing growler fills of beer, cider, cold brew coffee, kombucha or soda purchased by Mel Foster Co.

Mel Foster Co. agents and staff supported over 160 small businesses during Think.Buy.Be.Local week.  Lynsey Engels, president of Mel Foster Co. Real Estate Brokerage, stresses the importance of buying local. “We are a local, family-owned business, so we understand how important it is to shop local and use local service providers. When we all support each other with our business, we build a stronger community where more businesses and families can thrive. We understand the challenges many small business owners have faced in the last two years and know there are still challenges finding staff and sourcing supplies that have risen in cost. That’s why we dedicated a full week to supporting small businesses this year. It’s not something we just get on board with one day of the year or even one week each year. Supporting fellow small businesses is an important part of our culture, and we strive to Think.Buy.Be. Local throughout the year.”


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