Mel Foster Co. has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global network of 500+ real estate firms which presents the certification to member companies that demonstrate best practices in website design and Internet communications.
Mel Foster Co.’s website, www.melfosterco.com , earned the certification after achieving high marks on a range of criteria, including usability and performance, design and content, interactivity, customer service and Internet lead management, search engine optimization and mobile.
Created by LeadingRE in 2009 to recognize member websites that combine high standards for design, technology and service, the criteria for the WQC are updated annually to reflect the latest in internet marketing strategies. The WQC is an optional program available only to firms affiliated with Leading Real Estate Companies of the World® and requires re-certification every two years.
“We are pleased to present the WQC to 124 members this year and commend these firms for creating websites that effectively engage today’s home buyers and sellers by providing relevant information in a compelling way, with the perspective only a local firm can offer,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor.
“We have received this certification since its inception and it just confirms that we continue to be a real estate leader in using “best practices” in website design and internet communications. Our new site was rolled out in the fall. Our website users are experiencing superior results and an excellent customer service experience on our site,” said Mel Foster Co. Lynsey Engels, President Mel Foster Co. Brokerage.
For more information about Mel Foster Co., please visit www.melfosterco.com.
Fick Family announcing their biggest year in company history
Mel Foster Co. held its annual awards reception last night at the Waterfront Convention Center in Bettendorf, Iowa. Lynsey Engels, President Real Estate Brokerage and Marc Engels, President of Mel Foster Insurance presented awards to 122 agents that were recognized for achieving membership in the company’s different sales club levels including Chairman, Executive, President and Honor. Top honors were awarded to:
Thad DenHartog – Commercial Top Sales
Diana Franks – Residential Illinois Top Sales
Geri Doyle – Residential Iowa Top Sales
Joe Ertel – Insurance Top Personal Lines
Mike Smith – Insurance Commercial Top Producer
Mike Kessel – Insurance Top Employee Benefits
Combining all three divisions of Mel Foster Co. Inc., the total sales volume increased by 9.21 percent from 2012, surpassing the total sales of 2005, when the market was at its peak, and making it the biggest year in the history of the 93 year old company. Rob Fick attributed Mel Foster Co.’s success to dedicated staff and agents, who continue to build and maintain relationships within their teams and outside of the company. Fick also attributed the increase as a reflection of a strengthening economy and higher consumer confidence in 2013. “I am very proud of what the company accomplished this year. I know Mel Foster Jr. would be equally proud to see us continuing his vision of forward progress and leadership in this community. We’re starting 2014 with great optimism and a stronger economy than in years past, and I anticipate 2014 to be another year of growth for Mel Foster Co. We were fortunate in 2013 to welcome 39 new agents and staff, and 28 individuals are currently enrolled in our pre-license classes,” commented Fick.
Mel Foster Co.’s residential real estate sales increased by nearly 8 percent from 2012. The average sale price for Mel Foster Co. residential real estate was $148,278, a 1.18 percent increase from last year.
New construction sales are predicted to be strong in 2014. Lynsey Engels said, “We are expecting the real estate market as a whole to continue moving forward, with new home construction heavily influencing home sales volume. We are positioned to meet demand for new construction in our area and are pleased to announce that we will be launching four new subdivisions in 2014 coupled with the four that were launched in 2013. We closed 85 new residential lots last year and will have another 146 lots available in 2014.”
Mel Foster Commercial relocated to the Elmore Office Park in the spring of 2013. Engels reported that agents in the commercial division closed an average of over six million dollars per agent. After having their best year last year since 2005, Mel Foster Commercial still had a one percent increase in sales from the previous year.
Mel Foster Insurance had the biggest year in the history of the company. Marc Engels commented, “We have introduced a lot of new processes throughout the division and our agents and staff have done a great job adapting to the ever-changing insurance markets. Much of our growth can be attributed to our strong carrier representation which has allowed us to secure new business relationships in the Quad City market.” Direct written premiums were up 44.8 percent since 2009 and the insurance division has been able to more than double its employee benefits department. Engels added, “To continue to build each year is a testament to our team’s ability to meet the expectations of our Quad Cities and surrounding area clients.” In 2013, the personal insurance lines department’s sales grew 8.1 percent and the commercial department was up 15.4 percent. Engels also said, “I think individuals and business owners in this market appreciate the consistency, integrity, and professional competence our team brings to the insurance experience.”
Mel Foster Co. invested in multiple technology enhancements in 2013 to help buyers and sellers search for homes more easily. The new website was launched in fall 2013 and a new app was recently rolled out. Internally, agents benefitted from IT upgrades, a more robust intranet site, paperless transactions and enhanced consumer reports with greater details for homebuyers and sellers. Lynsey Engels stated, “We want to make sure that our agents have every tool they need to successfully meet their clients’ needs. We continually invest in technology upgrades and stay current on new features that we can integrate into our systems. With over 90% of people searching for a home online, it’s crucial for our agents to have top of the line technology.”
Mel Foster Co. launched a new, enhanced property search app for iPad, iPhone®, and Android smartphones. The app is free and available from the Apple App Store and Google Play Market.
The new app offers a premium user experience with best-in-class mapping and augmented reality. See large photos, detailed property information on the map and search faster with auto refresh when you select a new location. Users can share properties via text message and email.
The Mel Foster Co. app is the first in the area to feature a homespotter function that Mel Foster Co. calls “Foster Finder.” Foster Finder shows results for Mel Foster and all listing companies.
Foster Finder uses a technology called augmented reality that is coupled with a smartphone or tablet’s GPS and compass to overlay property information on a device’s live camera feed. Simply use your smartphone or tablet to find all homes for sale on the street where you are standing. With a quick tap, a view of the entire street and all homes for sale pop up. There is also a radar display that shows the direction and proximity of nearby properties for sale.
The new app is integrated with the recently redesigned www.melfosterco.com. Saved properties from the smartphone app, tablet app and website are automatically synced so users always have access to their most recently saved properties.
Mel Foster Co. partnered with Mobile Realty Apps, a Minneapolis based company that specializes in real estate applications.
About Mel Foster Co.
Founded in 1921, Mel Foster Co. is a Real Estate Leader of Eastern Iowa and Western Illinois serving Davenport, Bettendorf, Moline, Rock Island and the surrounding Quad City area, and it is one of Iowa’s largest independently owned real estate companies. The company specializes in residential and commercial sales and offers services in insurance, farm and land sales, land development, relocation, career development, and new construction. Visit their website at www.melfosterco.com for more information.
About Mobile Realty Apps
Founded in 2009 and based in Minneapolis, Mobile Realty Apps specializes in custom mobile apps for the nation’s top real estate brokers and MLSs, featuring apps for iPhone, iPad, Android, and Blackberry, QR codes, text and voice response solutions. Mobile Realty Apps is perhaps best known for its industry-leading HomeSpotter, an augmented reality technology that is a feature of its white-labeled smartphone and tablet apps.
Mel Foster Co.’s relocation specialists have helped thousands of families relocate to the Quad Cities. Our award-winning staff offers a variety of relocation and real estate services. There is so much to think about and do when planning a move and we can help!
Once you’ve found a home in your new community and set a closing date, contact a mover. Your Mel Foster relocation specialist can help you find moving companies. It’s never too soon to start sorting through your closets and storage areas and determining what you need to keep, donate or throw away.
As you pack up your photos, take a look at your furniture and decide if you need to sell pieces or purchase additional items for your new home. Measure your furniture and consider if it will fit into the floor plan at your new home.
Start a moving paperwork file and find new providers in your community or transfer your records. Be sure to find a new bank, doctor, dentist and vet. Research clubs or civic organizations in your new town and contact the local church to let them know you’re relocating.
About a month prior to your move, check these items off your list:
Change your address with the post office and IRS.
Forward magazines and newspapers to your new address.
Contact utility companies in both your old and new location.
Make travel arrangements.
Contact your insurance agent in both your old and new location.
With a little planning and help from Mel Foster Co.’s relocation specialists, your next move can be an exciting adventure!
You need a fast sale for the maximum profit. Do these 10 easy things to make your home move quickly.
1. Let go of your emotions and accept that your home is now a house that you want to sell quickly at a profit.
2. Pack up your family photos, knickknacks and books. You want buyers to see clean shelves and surfaces where they can imagine their items.
3. Organize your closets and cabinets. Buyers are going to snoop.
4. Remove any extra furniture that makes your home look like it’s small.
5. Scrub your house from top to bottom. This includes the outside and those areas you can’t easily reach.
6. Shampoo your carpet and area rugs. Pet odors and smoke are a turn off to potential buyers.
7. Make minor repairs. Turn every knob, open every window and cabinet. Tighten anything that’s loose, patch holes and replace any broken tiles or glass.
8. Give your catch all room a purpose. Your spare room/office/craft room/playroom needs to serve a single purpose when buyers come through.
9. Make your home look inviting from the curb. Keep landscaping in top condition. Check that curtains are even from a curbside view. Remember that a buyer can drive by at any moment.
10. Keep up with the cleaning and clutter daily. Doing a quick pick up or clean up of the house every night before bed means your house is always ready for a showing.
Mel Foster Co. has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global network of 500+ real estate firms which presents the certification to member companies that demonstrate best practices in website design and Internet communications.
