Mel Foster Co. Announces New Residential Website

Mel Foster Co. launched a new website at www.melfosterco.com that gives users more search options and promotes the communities that Mel Foster Co. serves.  Over 90% of buyers search for a home online and the newly developed website offers buyers additional tools to streamline their search and easily pinpoint a desired neighborhood.

Demonstrating its commitment to innovation, Mel Foster Co. is utilizing the latest technology available in the real estate Industry. Potential buyers visiting melfosterco.com have access to a wealth of search tools to find their next home, including Market Watch, a report that shows current prices, listings and trends in any geographic area.  Market Watch is a useful tool for those relocating to the Quad Cities and those buying or selling locally who want a snapshot of homes for sale, average list price and new listings within the last 30 days. By merging property, school and community information with statistics, including price changes and time on the market, this new online tool displays an interactive map for the user to customize their geographic area. This map feature is simple and easy to navigate and includes a large amount of data specific to a selected address or neighborhood. In other markets where this technology is utilized, users have shown much higher rates of interactivity and satisfaction when researching their local real estate market, leading to a better buying and selling experience.

Mel Foster Co. continues to offer agent specific websites that inherit the core functionality available on the main company site. Agents can leverage the web tools to assist clients and potential buyers while promoting their professional experiences and unique real estate sales capabilities. The company site, melfosterco.com, is mobile friendly, as are the agent specific websites.

Mel Foster Co. selected Reliance Network, one of the largest suppliers of enterprise-level real estate sites in the country, to program the website and bring the advanced features buyers and sellers expect from a robust website to the Quad City market.

The Pitfalls Of For Sale By Owner

Selling a house sounds easy. Take some pictures, get them on a for sale by owner website and watch the offers come in. The reality is, your home may sit on the market longer and you may price it below market value. These mistakes could cost you thousands of dollars.

Get an agent on your side when you decide to list your house. Agents and FSBO companies have different motivations. Your agent is working hard to sell your home for you and is only compensated once your home is sold. An FSBO website makes money when your home doesn’t sell and you pay for another month of listing.

Only your agent can help you determine a fair selling price based on comparable listings and sales in your neighborhood. This competitive market analysis can give you a realistic sales price. A home that is priced right will sell quickly in most situations. An FSBO site won’t offer specific information to determine how to price your home.

With an FSBO listing, you are responsible for scheduling and facilitating the open houses. It can be frustrating to watch potential buyers enter, then exit, your home in less than five minutes. They won’t stick around long enough to tell you honestly what’s keeping them from choosing your house. But an agent knows how to engage potential buyers in a meaningful dialogue that can reveal buyer concerns that might be keeping your home from selling.

Your agent also has the necessary paperwork for a buyer to make an offer. Selling you house is a transaction of many thousands of dollars. This is not the time to play agent and lawyer for yourself. Be smart when you list your home and use an agent.


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